One of the most challenging hurdles in the crime, trauma and death scene cleaning industry is helping a client manage and cope their way through a life-changing, traumatic event. The other challenge is marketing such a sensitive service without being offensive, appearing non-sensitive or overbearing. For almost four decades, we have always tried to reinvent how to market this industry in a tasteful, yet practical and successful way, and at the same time leave the client with a great experience.

I have been told my entire entrepreneurial career that the most important aspect of owning a company is leaving the client with a grand experience of your services. Again, this is a paramount challenge when interacting with a family after a horrific loss of a friend, family member or loved one – especially if the loss is that of a family patriarch and matriarch.