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Home » Authors » Les Cunningham

Articles by Les Cunningham

responding to a catastrophe

Catastrophe Response: Should I Stay or should I Go?

Les Cunningham
May 30, 2022
No Comments

One thing you might want to consider: Is your goal to take the most risk with the highest volume or is it to manage the lowest volume to give you the most money to take home? So, the question to you still is "Should I Stay or should I go?" Google the song and see if it helps your thought process.


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Actual Changes in 2021 and Estimated Changes in 2022 for the Restoration Industry

Will 2022 Resemble 2021 for Restoration Contractors?

Actual Changes in 2021 and Estimated Changes in 2022 for the Restoration Industry
Les Cunningham
December 1, 2021
No Comments

Les Cunningham shares 13 reflections and predictions for restoration business owners to consider as they plan for 2022, from working with TPAs, to increasing labor and material prices, to COVID-19 effects.


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marketing your restoration company

“Marketing” Your Restoration Company

Les Cunningham
October 1, 2021
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A lot of people talk about marketing their company, but not enough of them have actual data to back up what they say and think.


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post pandemic economy

Taking Lessons from the Last Economic Downturn into the Post-Pandemic Economy

Les Cunningham
July 7, 2020
No Comments

While recently checking my notes from the 2008-2009 meltdown, I reviewed some thoughts that I’d put together then as to what changes would be needed to help clients make it through the aftermath of that economic downturn. The prime directive was to stay “profit focused.”


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preparing for disaster

Prepping for Disaster: 20 Questions: Preparing for a Disaster

Les Cunningham
April 17, 2020
No Comments

Are you thinking you want to go do CAT work outside of your established work area? Usually the thinking goes like this: I’ll just go and cherry pick some losses, get paid when I start the job, make a pile of money, and then go back to my normal work environment. 


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Restoration software

Using Software to Manage Expectations

Les Cunningham
September 19, 2019
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You need software that connects all the job functions you do in your business. Working with anything less will be detrimental to your financial well-being. So, what does that mean to you and your business? 


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Accountability and Profitability

Turning Accountability into Profitability

Les Cunningham
July 12, 2019
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I believe you will agree with me that you want everyone in the company to be efficient, effective, and earning a profit for the company. The first place you start checking on is the job that each employee is supposed to be doing for the company.


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Restoration Business and Technology

Embrace Technology in Your Restoration Business: The Pathway to Efficiency

Les Cunningham
April 30, 2019
No Comments

Whether we like it or not, change is constantly happening all around us. You have to decide whether or not the change works for you or if you just want to keep on doing what you’ve been doing. We can whine about how it used to be, but the reality is we can only control how or if we respond to the change in the future.


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Restoration estimates

What is a "Good" Estimator?

Les Cunningham
October 17, 2018
No Comments

A lot of companies are constantly looking for a “good” estimator, but they haven’t taken the time to write down a description of what a “good” estimator is. By doing this, both you and others will know what you are looking for and be able to help with identifying a person that would fit that which you are looking for.


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Moving on after the Circus
Prepping for Disaster

Moving On After the Circus

Les Cunningham
April 9, 2018
No Comments

The initial wave of catastrophe work is done. It sure feels great to get home and back into your “regular” routine, not to mention your own bed! It is great to get back and not have to worry about everything.


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