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Home » The Old New: Embracing a Restorative Mindset

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ColumnsManaging Your Restoration BusinessThe Intentional Restorer

The Old New: Embracing a Restorative Mindset

The Intentional Restorer

February 9, 2022
Jon Isaacson
KEYWORDS restoration business development
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Like many homeowners, my wife and I have been contemplating a kitchen remodel for some time now. The endeavor has not been a point of contention but it comes up from time to time with varying levels of excitement. I am usually of the perspective that if something can be repurposed, be made the old new (or the new old), such an action will quench the money-sucking lust fueled by the constant barrage of home and garden propaganda.  

This programming corrodes our resistance and the pain points flare up when one finds themselves again struggling to find a proper fitting place to store the latest culinary contraption. Advertising craftily sows and fertilizes the seeds of discontent by desire signaling. As such, we purchase devices that we may or may not use, but regardless must find a home within our homes, if only to hide them from our semi-guilty consciences.  

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