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Home » Topics » Columns » Fresh Perspective

Fresh Perspective
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Fresh Perspective

You’re Right! Your Employees Can Do Better; But They’re Not The Problem.

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Idan Shpizear
May 19, 2021
No Comments
Communicating measurable goals is an extremely practical solution for motivating an underperforming team. But it has deeper benefits, as well.
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FP marketing strategy

5 Questions You Should Ask Before Creating Your Marketing Strategy

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Idan Shpizear
April 13, 2021
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You know who to reach, what you’re selling them, and where to find them. Now you need to take a look at the practical requirements to put this plan into action. 
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FP too old for social media

Being “Too Old" for Social Media is No Longer an Option; Stop Making Excuses

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Idan Shpizear
March 18, 2021
No Comments
Every home services entrepreneur should be using social media, regardless of age. Here's why.
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fresh persp technology

The Rapid Evolution of Technology: Will Your Business Be Able to Keep Up?

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Idan Shpizear
February 15, 2021
No Comments
If you are not innovating, working with you will soon be inconvenient to your buyers.
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FP dumpster fire
Fresh Perspective

A Thriving Company in a Dumpster Fire Year

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Idan Shpizear
January 19, 2021
No Comments
Embody your company's culture yourself, day in and day out. Your staff is a clear reflection of the values you express. If all you put out is worry and defeat, that’s what you’ll get back. 
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idan diamonds
Fresh Perspective

Don’t Work Hard to Buy Diamonds; Work Hard to Become a Diamond

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Idan Shpizear
December 16, 2020
No Comments
If you want to build a thriving, fulfilling career, you need to stop working so hard to buy diamonds and start working hard to become a diamond. Strive to learn and evolve as a human being. The house and vacation will follow.
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911 biz plan

"Get Out of the Truck" Introduces Free Business Plan Tool for Home Service Entrepreneurs

December 4, 2020
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Free business plan feature helps business owners design a clear path to long-term success.
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your lying mind
Fresh Perspective

Stuck? Blame it on Your Lying Mind

November 18, 2020
No Comments
Our minds want to reduce our experiences into a simple system of logic that can protect us in the future. Fire is hot. Bees sting. But what about the lies it tells from other life experiences that are now holding you back?
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FP open to failure
Fresh Perspective

Open to Failure: A Guide for Business Owners Everywhere

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Idan Shpizear
September 24, 2020
One Comment
You can say you believe in yourself. You can force a lot of smiles while you sluggishly trudge forward with a heart full of doubt. But finding genuine conviction in your abilities… that takes a lot more work. 
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get selfish
Fresh Perspective

Get Selfish: Why It’s Time to Stop Putting Others First

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Idan Shpizear
August 20, 2020
No Comments
In a strange way, many people take pride in that exhaustion. The more worn-down they are, the more virtuous they feel. Self-neglect becomes an identity. And then it becomes an excuse.
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