The problem the vast majority of business owners face is that the mere thought of having to make sales calls is not fun and often we miss the trivial details required for success. Scaling a business involves three fundamental elements: Exceptional lead generation, lead conversion and client fulfillment. Market research requires constant work, but is key to sales success.

Too often, cleaning and restoration entrepreneurs wear the label of “one-trick-pony” as they prance around the metaphorical “ring” with a poorly choreographed sales pitch, outdated equipment, a disgruntled workforce, simply in hopes of being seen and heard by prospective customers, insurance agents, adjusters, property managers and plumbers, while anxiously awaiting a referral reward.

Let me set the scene for you. The home in this case study is nestled atop 35 acres of gentle, rolling hills in mid-Missouri. It was built of native cut lumber, harvested from the property, which had not been sealed.